Everyone needs a strong visual representation of their brand or business in the current digital business environment. One of the most important visual representation sources for a brand is the “logo.” A logo is one of the essential elements of the brand, as it helps brands be identified in social networks or any other type of advertising.
Therefore, this blog will give you some tips for creating your company’s logo. Now, look at the following golden rules of logo design and create an eye-catching logo:
1. In-depth initial research
Do an in-depth study of all the elements associated with your market segment. This approach will give you the guidelines to design a remarkable logo for your target audience.
Doing market research is inevitable since it will help you know what your prospective client is looking for in your brand. As a result, you will create a logo specifically tailored to your wishes and interests.
2. Reflect the business’s nature
Representing your business through an attention-grabbing logo is a wise approach. Everything (colors and images) should align with your company and products/services. This strategy will help you build a strong brand identity in the competitive market.
A logo design reflecting your business nature will lead your target audience to get your message. So, remember that the logo must reflect the whole nature of your business in terms of its values and features.
3. Consider the competition
You will have to face competition and live through it carefully, and it does not matter what you sell. So, finding out what the competition is doing is necessary when thinking about a logo design.
Look at others’ logos, their quality and factors making them stand out, the colour combination they use, etc. This way will help you come up with creative ideas. As a result, you will create an eye-catching logo that will help you stand out from the crowd.
4. Understand the concept and psychology of colour
Whether you make your logo on your own or with the help of an expert, establish the aspects associated with the colour theory. Ensure that the colours perfectly match each other to create consistent branding for all brand elements.
Therefore, colours must be coupled with each other for all the elements your logo will have. Matched colours are essential, whether business cards or the templates for creating organic content in your social networks.
Another aspect is the psychology of colour that you should consider. Each of the colours of the chromatic circle serves to represent a certain line of business. For example, orange, red, and yellow work perfectly for the food industry, whereas blue, green, and white are perfect for the health sector.
5. Choose fonts carefully
Avoid selecting typefaces and choosing them at random. Remember that fonts speak of the brand personality. For example, a typeface applied to a toy company logo is likely a script typeface since the target audience is children. So, you will want to position your brand as a child-focused business.
Avoid using gimmicky fonts, and instead, use unique fonts for your logo. You can also use high-quality fonts available on the web. Using the right fonts will help you know how to design an eye-catching logo.
6. Less is more: simple and decent
People who decide to make a logo on their own and do not get help from a professional, overload it with various visual elements (illustrations, lines, words, etc.). We have seen that some merge two logos to create one.
This is a major mistake because an image with many elements will be more difficult for the client to remember.
Make a logo as simple as possible so that the consumer’s mind can easily and quickly associate it with your brand.
7. Having all arranged design elements together
We recommend that the naming, branding, and logo be done together. This strategy will lead to harmony and coherence.
This ensures that each of the elements fit well. It will make a positive and pleasant visual impact on the buyer and help your logo to be easily identified.
8. Make logo scalable
Another quality of an eye-catching logo design is that it is easily scalable. Make sure that the logo can feature various ads. Remember that the logo is a failed design if it loses its balance, and it usually happens when some of the design elements look uncooperative on a billboard.
Likewise, if you need a logo printed on a smaller surface (a promotional pen), visibility of the logo details is inevitable.
9. Take it as an investment
As we told you earlier, designing a logo is not an expense. It is an investment, and you have to see it that way.
Keep in mind that if your brand is well-positioned within your market, you can easily sell your products or services, resulting in higher revenue and profit.
The logo plays the role of identifier or positioning your brand within the market. A well-crafted logo will lead people to consider that your brand is a legal company. So, they will place their trust and money without fear of being scammed.
10. Hire a logo design professional
The business logo represents your brand and it should be done professionally. Thus, you will need an expert graphic designer to design a logo from scratch.
One of the most common mistakes usually made by business owners is their belief that the logo is not essential. Nevertheless, a brand logo will help the business to be identified more quickly and easily. Therefore, logos must be present within the advertising pieces, mainly in the content that is created organically on your social networks.
Therefore, hire an expert who will help you design your logo from scratch. You need to provide them with all the information they need about your business. Information includes your business history, mission, vision, aim, logo examples, a list of competitors, and anything else you think is pertinent to the business.
Once you have created your logo with the help of an expert, you can use it in the brand’s social media profiles, chatbots, and email marketing. This will assist your business to appear as a legal and authentic brand. This in turn will help you make the sales process easier.
11. Brand Donut – Your logo designing expert
Brand Donut is an expert and reliable logo designing service provider operating with the industry’s seasoned designers to serve you well. We have expert designers who will successfully transform your creative ideas into an eye-catching, functional logo for your brand. Indeed, the logo designing tips and tricks presented here by our expert designers will help you understand the importance of a logo for your brand.
Remember that a brand logo is the major graphic design project that a brand will have, and it is also one of the crucial tests of your creativity.