Logos contribute a prominent role in impressing, influencing and persuading clients. So, business owners can reap substantial benefits of logo design for their companies.
A well-designed and attractive logo can offer considerable benefits to your brand. A logo of a company will tell your target audience a lot about your brand in terms of its purpose, mission and/or values. It helps in developing the customers’ interest, differentiating brands from other market players, and developing a brand identity. Above all, it can communicate what a brand is all about. Your company’s logo must connect your customers. And when it happens, they trust your brand by investing their valuable time and money in it.
If you are running a business with a dull brand logo, you need to focus on this aspect that can take your firm to the next level. An expert logo design company can help you create an attention-grabbing logo for your brand. Keep reading this blog and find the essential rules to follow when designing a logo in 2022.
Essential Rules to Design a Logo
Designing a logo from scratch or redesigning it is a complicated task because a designer has to consider several things. An expert designer will always consider all the design elements, but you also need to let them know your logo design requirements. These requirements or information include your brand’s specific direction, product or service you offer, business aim and mission, target audience, and others.
Indeed, you cannot underestimate the importance of a well-designed logo. Therefore, it is essential to consider some basic rules for a logo design stated below:
1. Readable at all sizes is “must”
A logo should be readable in all sizes. Therefore, it must be vectorial, unlike a photo made up of pixels, to be displayed perfectly, regardless of its size.
Vector graphics are based on 2D points, which are then linked by curves and lines using mathematical equations.
2. Avoid colour multiplication
Using one or two colours is enough. Three colours are the maximum except for some rare cases, such as the Olympic rings. Look at the following two examples:
Warm colours (red, orange, and yellow families) are recommended, as they are distinctively attractive shades. They can grab the attention of the customer, as it will give the warm effect.
The blue shade predominates this colour category. This colour is too cool, so it has a much less warm effect on the customer. This colour is perfect for formal businesses, as they need a more decent and serious environment for their clients.
When choosing colour(s), it is essential to think about their connotations while considering their ambivalences.
3. Don’t forget the black & white version
Smaller businesses and startups frequently overlook logos with black and white colours. However, this colour combination is a good option to represent your brand.
Black is a “colour” considered typically by designers, as it conveys symbolism. Although the black shade is associated with mourning and sadness, it remains a symbol of sophistication and sobriety. Remember that a black is always a good option when combined with white.
4. Select a typeface that suits the brand
Picking a typeface is a crucial logo design process. It is advisable to avoid multiple fonts in a logo. Remember that typography is a core graphic element in its own right. Original typography is required when creating a unique logo.
Each typeface has its own behaviour. It is advisable to experiment and use imagination. It is good to have a careful approach when choosing a typeface.
Once again, pick a readable typeface and avoid using multiple and unclear fonts.
5. Functional, practical and all-terrain logo
Remember that a logo must be functional, practical and all-terrain. It means it must be usable everywhere (screen, paper, fabric, plastic, etc.) with a light and dark background.
For example, a dark colour is on a light background, and a light shade (white) is on a dark background. This approach will facilitate and optimise its use on an infinite number of media and contexts.
In the case of a horizontally elongated logo, plan for a compact or vertically extended version. If your logo is longer vertically, it is good to consider a compact or elongated horizontal version.
6. Logo composition
A logo can be a name alone, but a logo is rarely just a symbol or graphic element. Only well-known brands, such as Nike and McDonald’s, can afford the amenity of appearing out of context based on a single graphic sign. It is recommended to keep your logo simple and make sure that customers identify your firm at a glance. It must be memorable, timeless, and avoid trends (discussed later).
You can compose a logo with the brand’s name. However, you can also use a unique symbol or graphic element that must represent your firm.
7. The logo baseline is optional
A logo should exist without a baseline if you may not have sufficient space or the minimum size necessary for its readability.
However, if a baseline is inevitable, it is essential to provide variations. Don’t forget the variations of format or colour combination mentioned earlier.
8. Ensure a memorable logo
It must be as simple as possible to be “read”, and pay attention to make a logo memorable. Crop as much as possible and eliminate anything that seems unessential, excessive, and duplicated.
A logo may have secondary and complementary interpretations. Nevertheless, they must always be relevant, which will ultimately only be displayed to the most observant. For example, a hidden counter form of the Carrefour logo.
If you prefer to provide such a delayed readability experience with a unique logo design, it will act as an influential factor that may shape the opinion of your customer. Remember that the first and immediate impression is always right!
9. A logo is meant to be unaffected by time
Yes, a logo must be timeless!
Therefore, following unique and attractive graphic trends, but not all, is inevitable. Remember that the logo should not lock itself into a specific fashion or trend. Instead, a logo must fit in with its time and last over time.
So, you should design a logo that should survive for decades. It should not come into confrontation with a contemporary trend. So, you will need to benefit from an expert logo designing service that will ensure this aspect in your logo design.
Looking for an expert logo designing company?
Brand Donut is a leading logo design company that recognises the value and worth of transforming your creative ideas into a functional logo for your brand. Turn to us, share your logo design requirements, and see the magic. We have creative designers who don’t redesign outdated ideas or copy them to design a logo. We assure you that you will get a fully custom logo that will play a prominent role in making your brand different in the industry. Remember that a brand’s logo is a unique thumbprint of any business. So, don’t overlook your brand logo!