Stepping into the ring of online businesses has become mandatory. And tackling them with the weapon of SEO is a necessity. However, there are several techniques to hit the online ring using this weapon. They are referred to as the different types of SEO techniques among its maestros and their followers.
This weapon (SEO) not only fuels you up to keep fighting forward with the online giants but also helps you back up your website by sharing high authority link juice with authentic and credible players, energizing both parties. Experts also refer to it as the process of link building.
But this ideology suffered the hardest shock ever when, in 2019, Google’s John Muller said “NO!” to it. He rather explained multiple times that “Linking out to high authority websites does not help you rank better in Google”
Therefore, it is advised to stay updated and keep testing different types of techniques in SEO.
What Are the Different Types Of SEO Techniques
To summon the strength of SEO and stay ahead of 252,000 regularly launched new websites, SEOs fundamentally use three different types of SEO techniques:
- On-page SEO
- Off-Page SEO
- Technical SEO
Each of these techniques enables websites to progress and perform in distinct ways. So, let’s take an elaborative dive and find what are the different types of SEO techniques.
This technique is about optimizing all the elements and parts of your webpage, which are visually visible on the viewer’s screen. For example, Blogs, product copy, web copy, and overall content.
At the same time, the factors powering up the on-page parts and enabling them to run optimally are catered under technical SEO. It includes backend factors of your website such as page speed, load times, bounce rates, XML sitemaps, robots.txt, and site indexing to provide Googlebot with a smooth crawl.
In the meantime, the technique which helps websites establish their authority and a lasting persona is “off-page SEO”. The major move in this technique is link-building, which has been declared as a forever backbone of SEO.
But Hang on! The mystery of SEO techniques is far beyond these three fundamental techniques. As SEO is a signature weapon of every online ‘business.’ It has an intricate relation with one of the core business elements: “Ethics!”
Ethical Edge of Search Engine Optimization (SEO)
The ethical edge of SEO takes its practitioners to further three ways of optimizing websites.
Curious, isn’t it? Let’s find out how many types of SEO techniques are there that ethics give rise to.
White Hat SEO
White hat SEO is also referred to as ethical and legitimate SEO practices. White Hat SEO is what Google tells you to do within the guidelines it has. So, there is a whole list of different things that Google tells you that you should do and things that you shouldn’t do. Ideally, what you are doing with white hat SEO you are trying to stay within the lines as much as possible.
Now, there will be some people who argue with you and say that white hat SEO doesn’t exist because anything that you do that is meant to rank higher on Google is technically against what Google tells you to do you are supposed to ideally optimize specifically for your user and not for a search engine. But there are a ton of things that are technically white-hat SEO.
It includes the creation of quality content, structuring your website properly, building ethical backlinks and staying adhered to search engine guidelines.
Black Hat SEO
Black Hat SEO is also referred to as unethical, aggressive and non-legitimate SEO. It is used to trick the search engine into ranking you higher. The reason for saying it is “tricking” is that generally with black hat SEO, you are doing what Google forbids you to do. So, if Google doesn’t pick up that you are doing black hat SEO then in fact you are tricking the search engine into ranking you higher since the search engine isn’t identifying it properly with its algorithms that you are gaming the system, meaning that you are doing what it tells you not to do.
There are tons of different ways that you can do black hat SEO and a lot of things that most people do include the following:
- Keyword stuffing
- Buying Links
- Hidden Texts
- Other tactics, violating search engine guidelines.
But what we say is that if possible stay away from Black Hat SEO as much as possible. A lot of the time when you are doing black hat SEO you end up not focusing on what people want. Also, it is a forbidden practice as it violates Google’s guidelines.
Gray Hat SEO
Grey Hat SEO is anything that falls between the lines of black hat and white hat SEO. A lot of times there are grey areas or things you should do or shouldn’t do based on what is currently new usually on Google. So, if a new update comes out or if a new tool or methods come out that you can utilize there’s documentation around it on Google.