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Technical SEO Ranking Factors


When it comes to rising up your digital visibility, the technical SEO ranking factors are akin to a treasure map to the hidden world of Google’s search tracking gold. The thing is that thorough site evaluation is not content-based but also includes other technical factors and digital elements. Google ranks the sites based on a variety of technical quirks. Before we go into the details of such factors, let’s reveal an intriguing fact that brings forth the power of Google in search engines.

Did you know that there are around 8.5 billion every day searches on Google? This mind-boggling figure proves without any shadow of a doubt the importance of technical SEO, which is crucial to making your website visible among the digital noise and the competitive market out there.

Now, let’s explore the wide and valuable mystery of Google ranking factors technical SEO and answer the fundamental question: What is the ranking factor, and what makes this factor vital in the eyes of the giant search engine?

What Are Ranking Factors?

Ranking factors act as the secret sauce for determining where your website will show on the Google Search Engine Results Page (SERP). To determine the relevance and the authoritativeness of a website, the intricacies of the selection criteria and signals the engines are privy to Google’s critical algorithm updates.

In technical search engine optimization (SEO), these elements are not limited to the quality of the content; they also encompass the basics behind the design and features that define a website.

Most Important Google Ranking Factors:

Site Speed and Performance:

Google pays a lot of attention to the user experience, and website speed is one of such components. There are two factors about websites that load fast they are the ones that provide the better user experience and the ones that rank higher. To enhance the efficiency of your site, you need to optimize the images, utilize browser caching, and use content distribution and delivery networks (CDN).

Bonus Takeaway: CDNs or content distribution and delivery networks are modern and popular solution for minimizing request latency when fetching static assets from a server. An ideal CDN comprises of a group of servers spread out worldwide. As a result, no matter how far away a user is from your server, they will always be close to a CDN. So, then instead of having to fetch static assets like images, videos, and HTML, CSS, JavaScript from the origin server users can fast fetch cached copied of these files from the CDNs.

Use this Tool For Site Performance Test:

GTmetrix is the most comprehensive tool that more than millions of people are using to test their site’s performance worldwide. This tool takes a deep dive into your website, analyze it from its root to leaves and explicit information about the goods and flaws. Some prominent elements that GTmetrix highlights for you is your website’s:

  • Page Load Time
  • Page Size
  • Requests
  • Optimization Opportunities
  • PageSpeed and YSlow Scores
  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Contentful Paint (FCP) and First Meaningful Paint (FMP)
  • Time to Interactive (TTI)
  • Browser Caching and Expiry Headers

Mobile Friendliness:

According to the fact that the majority of internet users use mobile devices to access online material, user-friendliness on mobile devices is a necessity. One of the leading Google ranking factors in technical SEO is responsive design, which ensures that your website scales across different screen sizes without creating any trouble. According to Google rankings, websites that are mobile responsive take the lead over other websites that perform well on big screens only.

Google’s Mobile-Friendly Test API:

There are various tools out there that people use to check their website’s mobile-friendliness. However, Google’s Mobile-Friendly Test API is the most trusted one. In automated verification tools that utilizes the Mobile- Friendly Test API, you can check URLs in an easy way.

For example, you may wish to monitor the more important pages on your website so as not to have unintended results arise from the templates. When you choose to use the API method, it runs all tests and shows the same details like blocked URLs list or anything else such a manual test did. The documentation includes simple examples to get you started in no time.

Secure and Accessible:

Google considers the security of websites to be of utmost importance. The process in which HTTP changes into HTTPS is secure due to the SSL as well as an organic element when considering ranking factors.

Moreover, with the aim of offering an integrated, user-friendly adventure, your site should be user-friendly and accessible to every type of person, including disadvantaged or specially-abled persons.

WAVE (Web Accessibility Evaluation Tool):

WAVE or Web Accessibility Evaluation Tool is a free automated tool. If you go to, you type in any address here and it will do a WAVE test for you. However, you can also use its chrome or Firefox extension. The most prominent areas of your website that WAVE highlights are:

  • Errors
  • Contrast Errors
  • Alerts
  • Features
  • Structural Elements

It provides a brief documentation about each of the analyzed elements. Whilst clicking on each of the errors in the identified errors’ list, it will take you to the particular part of your website where that error is. This feature adds more value to this tool.

Structured Data Markup:

With the help of structured data markup, you can make your content more visible on the search engine result page (SERP). With this advanced technical SEO strategy, search engines get the context that allows rich snippets to appear in search results, giving the user a preview of the content you have crafted.

Google’s Structured Data Markup Helper:

Google Structured Data Markup Helper is an easy-to-accessible software that assists the user in addition of structured data to the website. It uses simple UI and enables users to highlight the major data objects, which is then turned into HTML codes. This increases the intellectual work of search engine comprehension about the content hence rich snippets and first pages ranking in search results.

Mastering these most important Google ranking factors is a continuous exercise and is vital to keep in mind as you traverse the complex realm of technical search engine optimization (SEO).

So, adjust your plan so that it is in line with Google’s ever-changing algorithms and the best practices in the industry. Not will you be able to improve the visibility of your website by deciphering the complexity of technical search engine optimization (SEO), but you will also be able to construct a solid digital foundation that can survive the fluctuations that occur in the online environment.

Boost local business visibility in Sacramento and Miami with Brand Donut’s top-notch SEO services.

Checkout our additional blog articles.
What Is Technical SEO
How to Create Planning and Strategies For SEO
What Is Google’s SEO Algorithm Updates
Types of SEO technique
What is Googlebot (Google Crawler)
What is an SEO Tool?