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How SEO Works?


In this era, where businesses are coming online, marketing themselves, targeting their audience, and getting potential conversions. The thing that is making all the flow successful is SEO. But did you ever wonder how does SEO work?

Let’s move ahead to the journey where we cracked the process, so you can better understand how SEO works.

When buying a product or service people prefer to search it online first. It has been found that there are 99,000 searches on Google every second. It gets to 8.5 billion searches in the whole day, leading to 2 trillion global searches yearly. So, let’s take a look at how SEO works on Google. Well, it all starts with search queries entered by the users on search engines. In return, Google’s search provides a list of websites and information relevant to the searched query.

The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets a higher ranking, it helps more people find you. To get higher rankings your website must have all the ingredients, intervened with a perfect ratio, that the search engines are looking for. These ingredients are also known as the core web vitals (CWV), including the largest contentful paint (LCP), first input delay (FID), and cumulative layout shifts (CLS). You should check out the interesting discussion with valuable insights about core web vitals in one of our recent blogs.

Coming back to the exploration of how SEO works, there is a question frequently popping up by website owners about how much they need to spend with SEO to get meaningful results.

How Long Does SEO Take To Work?

In the case of new websites, it takes 6 to 12 months. Sometimes, it gets lucky with a 6-month duration because of a variety of factors. And sometimes it takes longer than a year. But 6 to 12 months, if you are doing everything right, is very typical. But ultimately, it depends. How long it takes to get to the top of Google depends on a few factors. And here’s how those factors adjust the time it takes for SEO to kick in.

The Sandbox Phase

Google keeps a sandbox (or Google Sandbox) where Google places a leash on your site in the beginning phases. The sandbox, just by itself, typically lasts two to four months. If you can avoid the Google sandbox or at least shorten its duration, you can expect to get 5k traffic in the 1 – 6 months range.

Keywords Competition

Heavyweight Keywords

Next, the level of competition you face is a huge factor in how long does it takes for SEO to work. If you go straight for the heavyweight keywords and try to rank on day one for stuff like credit repair, this is gonna extend the time to get results to more than two years.

Long Tail Keywords

But if you start small and start going for long tail keywords such as How do I get outta credit card debt in Austin, Texas, you gonna begin stacking up small wins. Each of them adds to your overall website traffic. If you do this correctly, and you publish fast, you can expect to break into the six to 12 months category.

Localized Keywords

Furthermore, if you start competing on a national level for stuff like ‘how to start a business’ you’re gonna be up against the best. Simply because there’s more search traffic at the national level but if you localized your keywords; for example, ‘how to start a business in Las Vegas’ you are gonnna get traffic faster. Enough local keywords can get you 5k traffic in the six to 12 months range.

Fortunately, Brand Donut promises quick and optimal results through professional-level SEO for your websites. We understand how to fuel up your website with the core web vitals your website needs. Get connected with us right away and step into the journey of hitting unlimited success for your website.

Supercharge your local business with Brand Donut’s expert SEO services in Sacramento, Miami, and Tampa. Gain visibility, attract local customers, and effortlessly drive targeted traffic. Tailored solutions for businesses of all sizes.

Check out our additional blog articles.
What Is SEO?
What Is A Search Engine?
History Of SEO
How do search engines work?
25 Best WordPress SEO Plugins and Tools That You Should Use