In this holistically digitized era, we all know the force, pushing up or drowning down websites. It is the Search Engine Optimization or SEO. For those who haven’t checked out our recent blog on ‘what is SEO’, it is a process that improves the quality and quantity of website traffic to a website or a web page from search engines. But who started this entire thing? Who invented SEO?
Let’s get on a journey to know the history of SEO with us and unveil amazing facts about SEO and its invention.
History of Search Engine Optimization (SEO)
It would be quite mysterious for you if we said that SEO was scientific. Appreciating the full scope of search engine optimization is impossible without understanding its history. So, let’s turn back the clock and go back to the very beginning.
Modern search engines are more advanced in comparison to the early stages of development when people used primitive internet. With the advent of “Webmasters” and site owners, there was an improvement in their sites on how they could appear better by enhancing them to be seen clearly within search engine results. Throughout the process of search engine evolution, SEO techniques also changed.
Who Invented SEO?
SEO or search engine optimization has been around even before the commencement of Google. If we say who invented SEO, so it is not an absolute invention of a single hand or man. It is a marketing technique, which evolved with time and trends. However, it predates to 1997, or somewhere in 1996, when the term ‘search engine optimization’ was popularized by Bruce Clay.
When Did SEO Start?
Around 1991 the world’s first website was launched. To be more specific answering when did SEO start: the date was often said as the 6th of August of the said year. However, in the coming years, one turned into hundreds and to thousands, ultimately, crowing up the internet. And, finally, in the year 1997, the term “search engine optimization” was coined for the first time. Although Necessity is always been the mother of invention. So, this was the time to structure and make the information on the internet accessible, which led to the birth of search engines. Search engines help people to find information on the internet.
So, now the question arises how are search engines able to identify the information people are searching for?
A Quick-Go About Search Engines
Well, this happens with the search terms users enter to search for the information. Search engines identify the web content, containing those phrases, thereby, displaying it on the search engine result page (SERP). So, to break users or search engine traffic to your website, you will need to optimize your web content with the search terms or relevant keywords, which users are looking for.
For example, if you have a shoe retailing website then it should have keywords like ‘snickers,’ ‘sports shoes,’ and some phrases like ‘best snickers for men,’ which will help you to gain more user attraction and this, search engine optimization plays an important role.
The process of getting good quality and quantity of traffic on your website or a webpage through search engines is called search engine optimization or SEO in short. Search Engine Optimization Techniques involve on-page SEO, off-page SEO, and Technical SEO.
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